
University of Cumbria SU

Branding | Print | Digital
University of Cumbria SU

UCSU has an exceptionally diverse membership and therefore needed a very flexible identity to remain relevant to all of them. The solution was to avoid having one set marque.

By creating a huge population of marques, each contextualised by the illustrations within the shape, the final identity is inclusive of all UCSU members.



I designed a new identity for each campaign and club night, differentiating between academic and non-academic activities with the use of illustration





